our potential market has grown in ways that were unimaginable even ten years ago, and the global economy has levelled the playing field for both large and small businesses. It does, however, have significant drawbacks. Language is just one of them. 

 

About 27% of the market will see your message if your website is in English. In other words, 73% of the world's population favours websites with content in their own language. You can't expect to generate revenue from your website if visitors don't comprehend its content. You need translation in order to give your visitors the choice of a customised experience. 

 

The importance of website translation is more than you may imagine. Only 20% of people globally can speak and read English, according to statistics. You could be missing out on a sizable portion of the market if you don't translate your website. 

 

A translated website elevates your brand beyond the competition and broadens your online reach regardless of the type of business you run. 

 

Reasons To Use Translation On Websites 

 

Let's look at how growing the multilingual resources for your brand might benefit your company. 

 

Your Traffic And Earnings Increase. 

 

Your website gains additional audiences, more visitors, and more conversions when it is translated. Additionally, translation enables leads from other countries to download content, fill out forms, and contact sales representatives. 

 

Consider it this way if you're still not sure how important translation is. It's likely that a customer won't find you if your website isn't available in their language. Customers can't purchase anything from you if they can't find you. 

 

You Are Trading Internationally (or want to) 

 

Do you own an online store with a global customer base but haven't bothered to translate the content on your website? Maybe you think that since the majority of people use English, providing a website in another language is unnecessary. Think again. By offering localised information to support your international consumers, your firm will grow faster. When customers can read product descriptions, comprehend payment options, and discuss delivery options available on your company's website in their native tongue, more people will visit it. 

 

It's possible that your reputation will precede a marketing initiative. Perhaps a foreign market that you had not specifically targeted for your product or service saw an unanticipated increase in demand. Why not use this chance to broaden your target market? 

 

 Increase the Brand's Visibility 

 

Having your content translated is a great method to improve brand recognition across the globe. Speaking to your customers in their native tongue improves brand recognition and trust. 

 

Customers from other countries interact with content that is appropriate for their language and cultural quirks. Professional translation is essential since free solutions like Google Translate sometimes miss these subtleties. 

 

Set Yourself Apart From Your Competition 

 

Your website will have an advantage over any competitors that don't provide foreign content if you translate it. Gain an advantage over the competition by entering a new market first. Set the bar for quality and customer service that your rivals will have to later meet. 

 

Stay Ahead of the Competition 

 

To compete in that market if your rivals are already providing online customer service in their native tongue, you must translate your website. Customers now have more options than ever before, and they have learned to expect highly personalised customer experiences in their preferred languages, thanks to globalisation. Customers are much more likely to prefer your competitors' products if your business doesn't provide localised, culturally appropriate digital experiences. 

 

The Data Indicates It 

 

Check out the website metrics. What is the source of your traffic? Are foreigners among your visitors? Do people stay on your website or do they leave it quickly? How many of them are you selling to? Do they have the ability to buy things? 

 

Using website analytics, you can find undiscovered areas that might require websites in many languages. Translation might help you gain momentum as you expand if your analytics reveal unexpected interest in your brand from overseas. 

 

 You Benefit from SEO 

 

You can communicate with customers on your website in more ways than one. It plays a crucial role in SEO strategy as well. Online content has SEO advantages for you, improving both your organic traffic and search engine positioning. Utilizing websites that are multilingual will maximise these advantages. 

 

Think about the value of multilingual SEO while developing your marketing plan. SEO-optimised keywords in translated material aid in the discovery of your brand by new international visitors. 

 

 Compliance to Regulations 

 

More than just a suggested practice, translating your website is a need. Localised content is required by laws and regulations in various markets and sectors. 

 

Legal penalties including fines may be imposed for breaking these rules. You should translate your website and key parts like your privacy policy to remain compliant with international laws. 

 

Everyone Desires To Be Understood

 

Customers naturally place more trust in eCommerce and online companies whose websites have gone through the work of being translated into their local languages. When the translated content is tailored to their culture, they will be more interested. People respond favourably to businesses that recognise the importance of tailored marketing. By translating your website into the languages of your customers, you may increase confidence. 

 

Provide an Outstanding Customer Experience 

 

The main explanation for translating your website is to provide an authentic online experience for your international clientele. Your goal should be to raise brand awareness, provide relevant material to support your goods and services, and provide superior service to your target market compared to the competitors. Your overseas customers should enjoy using your website just as much as your domestic ones. Your customers don't just deserve, they demand, such a superior experience. Therefore, vow not to let them down. 

 

The global economy of today gives consumers more options than ever. Most users plan on having a customised internet experience in their native tongue. 


The translation of a website should never be neglected. Your content strategy and growth plan should include translation as a crucial component and therefore, you can use Magento 2 google translate extension to help your website visitors translate the content on the website to their native language