our potential market has grown in ways that were unimaginable even ten years ago, and the global economy has levelled the playing field for both large and small businesses. It does, however, have significant drawbacks. Language is just one of them. 

 

About 27% of the market will see your message if your website is in English. In other words, 73% of the world's population favours websites with content in their own language. You can't expect to generate revenue from your website if visitors don't comprehend its content. You need translation in order to give your visitors the choice of a customised experience. 

 

The importance of website translation is more than you may imagine. Only 20% of people globally can speak and read English, according to statistics. You could be missing out on a sizable portion of the market if you don't translate your website.