In today's digital era, e-commerce websites have become an indispensable part of our lives. Online shopping has made our lives easier and more comfortable. However, with the increasing competition in the e-commerce industry, it is becoming difficult for businesses to attract and retain customers.
One significant challenge e-commerce websites face converting visitors into customers. In this blog, we will discuss who is a guest on an e-commerce website, how to convert them into customers, and the utility of the Magento 2 guest to customer extension.
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