In today's digital era, e-commerce websites have become an indispensable part of our lives. Online shopping has made our lives easier and more comfortable. However, with the increasing competition in the e-commerce industry, it is becoming difficult for businesses to attract and retain customers.
One significant challenge e-commerce websites face converting visitors into customers. In this blog, we will discuss who is a guest on an e-commerce website, how to convert them into customers, and the utility of the Magento 2 guest to customer extension.
Who is a guest on an e-commerce website?
A guest on an e-commerce website is a visitor who visits the website without creating an account. These visitors are interested in the products or services offered by the website but are not ready to create an account to make a purchase. Guests can browse through the products, add them to their cart, and proceed to checkout without providing any personal information.
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