In recent years, Amazon has emerged as a dominant player in the e-commerce industry, and many businesses are taking advantage of the platform's opportunities. However, selling on Amazon comes with challenges; businesses must know them to make the most of the platform. 

This article will explore the challenges and opportunities of selling on Amazon and provide tips for e-commerce businesses looking to succeed. But, before reaching the main point of discussion, we will first check out the emergence and growth of Amazon as a prominent player in the e-commerce business. 

Emergence and Development of Amazon 

Amazon is one of the world's largest online retailers and has become a dominant player in the e-commerce industry. The company was founded in 1994 by Jeff Bezos as an online bookstore, but it has since expanded its product offerings to include everything