In recent years, the rise of voice assistants has fundamentally transformed how people search for information online. With the advent of Amazon's Alexa, Google Assistant, and Apple's Siri, voice search has become increasingly popular. As such, businesses quickly realize the importance of optimizing their websites for voice tracking.

Voice tracking technology allows users to search for information online using their voice rather than typing it. This technology is becoming increasingly popular due to its convenience and ease of use. According to a study, it is estimated that by 2025, 70% of all searches will be voice-based.

For businesses, voice search represents a significant opportunity to reach more customers and improve their online presence. This article will discuss how ecommerce businesses can optimize their websites for voice tracking and searching. Also, we will discuss how it is useful for websites. 

 

Top Tips For Leveraging Voice Search

 

#1 Understand the User's Intent

The first step in optimizing your site for search using voice is understanding the user's intent. Searching through voice differs from traditional search because it tends to be more conversational. Users often ask questions in a natural language, expecting a direct and concise answer.         

To optimize for the search through voice, you need to understand what your customers are looking for when they search for your products. It means researching the types of questions they ask and the language they use. One way to do this is to use tools like Google's Keyword Planner, AnswerThePublic, or Semrush to identify relevant long-tail keywords. 

 

#2 Use Conversational Language

As mentioned earlier, voice search queries are often conversational. It means that your site's content should use natural language and be written in a conversational tone. You should aim to create content that provides direct and concise answers to common questions related to your products.

When creating content, try to use language that is easy to understand and avoid using technical jargon or overly complicated terms. You should also avoid keyword stuffing, which can negatively impact your search rankings.

 

#3 Optimize for Local Search

Local search is an important consideration for online businesses that want to optimize for search using voice. Many users use voice to find local businesses, products, and services. As such, you should ensure your e-com site is optimized for local search.It means including your business address, phone number, and hours of operation on your website. 

You should also create local business listings on Google My Business, Bing Places, and other local directories. These listings will help you appear in local search results when users search for products or services related to your business.

 

#4 Focus on Mobile Optimization

Optimizing your website's mobile view is crucial for ecommerce businesses that want to optimize for search using voice. Searches through phone are often conducted on mobile devices, so your website must be mobile-friendly. You should ensure your website is responsive and adapt to different screen sizes and resolutions.

You should also optimize your website's loading speed, as slow-loading websites can negatively impact your search rankings and user experience. Optimizing all the entities on your app or website will also help your business generate more RoI. 

 

#5 Leverage Structured Data

Structured data is a type of code that helps search engines understand the content on your website better. It provides context and additional information about your products and services, making it easier for search engines to crawl and index your website. 

By leveraging structured data, you can improve your site's chances of appearing in search results. You can use schema markup to add structured data to your website, which will help search engines understand the content on your site better.

 

 #6 Use Natural Language Processing (NLP)

Natural Language Processing (NLP) is a form of artificial intelligence that allows machines to understand human language. Using NLP, ecom businesses can create content optimized for voice. NLP lets you understand the intent behind a user's search query, making providing direct and concise answers easier. 

You can use NLP tools like IBM Watson, Google's Cloud Natural Language API, or Amazon's Comprehend to analyze and optimize your content for voice searching commands. These tools can be very effective in the long run, and many businesses can get benefits from these tools to a great extent. 

 

#7 Create FAQ Pages

FAQ pages are a great way to optimize your site for searching through unique voices These pages provide direct and concise answers to common questions about your products and services. By creating an FAQ page, you can ensure that your content is optimized for search through voice queries.

When creating your FAQ page, use natural language and provide direct and concise answers to common questions related to your products. You should also include relevant long-tail keywords to help your page appear in search results.

 

#8 Focus on Featured Snippets

Featured snippets are a special type of search result that appears at the top of search engine results pages. These snippets provide direct answers to a user's search query, making them a great way to optimize your ecommerce site for search using different voices.

To appear in featured snippets, you should focus on creating high-quality, informative content that directly answers common questions related to your products. You should also use structured data and natural language to help search engines understand the content on your website better.

 

#9 Monitor Your Analytics

Finally, monitoring your website analytics to understand how your site performs in search results is essential. You can use tools like Google Analytics, SEMrush, or Ahrefs to track your website's traffic, rankings, and engagement. By monitoring your analytics, you can identify areas where your website is underperforming and make necessary changes.

 

Conclusion

Optimizing your site for voice search is crucial for reaching more customers and improving your online presence. By understanding the user's intent, using conversational language, using natural language processing, focusing on featured snippets, and monitoring your analytics, you can improve your chances of appearing in search results.

While optimizing for voice can be time-consuming and challenging, the benefits are well worth the effort. By following the tips and strategies outlined in this article, you can improve your site's visibility and attract more customers to your business. If you also want this amazing search feature for your store, connect with us immediately. We also offer several Magento 2 extensions for the different needs of online stores.